(Photo Credit Pamorama)
- Outbound Marketing uses tactics such as TV, print ads, direct mail and telemarketing (all costly methods) to attract consumers. They 'push' info at you in the form of casting a broad net and attempt to generate sales by what they've managed to catch.
Some would say that the older Outbound Marketing strategies don't work, and judging by the visible shift to Inbound Marketing and its ability to better convert a lead into a sale, they might be right BUT putting all your eggs into one basket is never a good idea - enter the idea of an integrated campaign that utilizes both methods at appropriate times in an effort to enrich what has been 'earned' by using Outbound tactics to strengthen your overall strategy.
Inbound marketing is heavily focused on creating and distributing engaging, relevant and useful content. A couple ways to integrate Outbound tactics to an already engaged audience:
- Package your content rich Inbound marketing tools (blogs, EBooks, white papers, webinars, etc) in a targeted email marketing campaign. In short, leverage your content with an Outbound strategy that could prove beneficial in driving traffic to your website, expand your blog audience and create
sharing opportunities across social media networks
one-on-one content through conversation. Emailing is cold and allows people to ignore you... showing up at someone's office with an invitation for coffee to share content relevant to them or even ask what issues they'd like to see addressed in your company's next blog post builds a strong working relationship. (Photo Credit Dust Consulting)
Until the next time, be well and keep your mind on what matters.